About Us

Everyday Wear, Thoughtfully Made

Appooppanthadi is a modern casual-wear brand built around three simple ideas, comfort, quality and thoughtful design.

As the sister brand of UYIRR, Appooppanthadi carries forward the experience of creating clothing that puts comfort first. Founded by Abitha Chandran, a mother of two and passionate woman entrepreneur, the brand brings that philosophy into everyday fashion for a new generation.

Starting with kurtis and short tops, Appooppanthadi is designed for college students, young professionals and anyone who wants their everyday wardrobe to feel comfortable, contemporary and effortlessly stylish.

Comfort Begins With What You Wear

We believe that great clothing starts with the fabric.

From the materials we choose to the way every garment is stitched, we focus on creating clothing that feels as good as it looks. Our inspiration comes from the simplicity and purity associated with natural fibres, reflected in our approach to choosing fabrics that prioritise comfort and quality.

Appooppanthadi follows a made-to-wear model, we keep the fabric ready and stitch your garment after you place your order. This allows us to give attention to each piece while avoiding the need to maintain large quantities of finished garments.

Your order is stitched and dispatched within 3–4 days, making every piece feel a little more personal.

More Than a Clothing Brand

Appooppanthadi is just getting started.

What begins with women’s kurtis and short tops will gradually grow into a wider collection of contemporary casual wear, with plans to explore new categories including men’s casuals.

Our ambition is to create a brand that makes everyday fashion feel comfortable, accessible and contemporary, without compromising on the quality of what you wear.

Because we believe fashion doesn’t always need to be loud.

Sometimes, the best style is simply feeling good in what you wear.

Our Mission

To create comfortable, quality-driven everyday clothing that brings together contemporary style, thoughtful fabrics and accessible fashion, making people feel confident and comfortable in what they wear.

Our Vision

To build a modern, trusted casual-wear brand where comfort becomes a standard of everyday fashion, growing from women’s wear into a complete wardrobe for the new generation.